What
this means is we have to shift gears. The market is changing. More people are
purchasing online than ever before. Which is great for us. The ability to
self-publish will not go away, but the way we will have to fight to get our
name, our brand, out there will be ten times harder. Not that it would be any
easier going with a traditional publisher, but that was Monday’s post. (see
Why Become An Author Entrepreneur)
I
recently read a post by Melissa Flickinger. She begged the question about “The Decline of the Book Blog Tour Era”. This was a nifty way for authors to market
their books. Yet this well is running dry. I recommend reading her blog.
Another
thing I have noticed is that I am preaching to the wind. I have joined Facebook
groups, used all the right hashtags, and threw a Facebook event, too. The
problem…I’m selling to my friends, to authors who are also trying to sell, but
not to my market group. For that I need to reach my client base.
This
month I am shifting gears. Not only am I writing Dream Prophet: Awakening for
Halloween, but I am taking every class I can to better myself, better my
business, and better serve you. I know enough to know what I don’t know. It is
time to fill in the gaps and grow. No more burning the candle at both ends and
praying I sell a book or two. It isn’t healthy for me. And it isn’t fair to all
of you.
If
you have any questions about this post please feel free to ask. Don’t give up
on your dreams. Make them reality. Whether it is writing or growing an urban
farm or whatever. I hope you can find inspiration from what I’ve said. I can be
reached on Twitter @colleentews, Facebook, and Instagram.
Thank you,
~Colleen Tews
Good observations, Colleen! I think as writers we have a wealth of community who certainly support and expand our dream-process as writers. However, to sell, it takes a shift toward a target audience. I believe we can do both! Your business classes will suit those sales goals.
ReplyDeleteThank you, Charli Mills. Being able to write is only half the game. We need to stop acting like dog chancing its tail. Though I love watching River do it. I can't, we can't, afford to continue on that path.
Delete